It is now equally important to have creative domain names, as it is to include elements such as keywords and or regions. If you have enough potential where your business becomes big enough to be a brand, this is no longer a concern, but for most SMB, this is far from the case.
With the evolution of the web, and less emphasis being placed on domains with keywords, website owners are now allowed a much wider degree of flexibility and creativity, when designing or composing domain names. Although it was once believed to be an advantage if your domain reflected your business, many of the creative domain names provide no indication of what the business does.
This is an ongoing trend, with the development of what are termed wordoids, or made up words with no meaning. Wordoids are short words with no more than ten letters and there are highly suited for use as a creative domain names because they are short and very easy to remember.
The search engines operators are behind the efforts to level the playing field, and place less emphasis on domains names. However, there are still several tools available to help you choose the best available domain name, as it be an important part of your online business identity. It is not uncommon to find that someone has already registered the name of your offline business, and there is not much that be be done without costs.
There are several sites that can help generate creative domain names, and these can be extremely useful as they will search the web to find the ones that are still available. The process is simple, as you can enter a few responses to queries that are used as seeds.
What is your site about? Where is your business located?
The program then searches all of the accredited registrars, and eliminates the names that are already registered, and produces combinations of the same names with different extensions. Suggestions may include names with prefixes, and or suffixes.
The truth is that there are now so many different variations available for the use of creativity with domains, and there is no longer any advantage associated with having a .com extension, and opportunities are unlimited.
The options include gTLDs or generic Top Level Domains, country top level domains known as ccTLDs, and unlimited domain extensions and even internationalized domains. There are pros and cons associated with the selection of particular domain types, and there may be restrictions associated with the use.
The .org extension was originally designed for use by non-profit organizations, but it is often left to the registrars to enforce guidelines, and as a result of a lack of enforcement or availability, some non-profits organizations have registered sites with extensions other than .org. The potential is available to extract much value from meaningless names.