There are quite a lot of bloggers who are in favor of keeping their topics very narrow. That’s the traditional niche approach.
The idea is to focus on a particular product and the specific market. That might work for you and in fact the might be what you want to do.
On the other hand there are also expert marketers like Jimmy D. Brown, who suggests that it’s better to be a little broader and basically draw an audience with certain interests, such as, for example, self help.
The idea here is that they might have additional, related interests as well, so you can write about those things too and recommend products or even create some for them.
That is what I am aiming for in my own self help blog. I blog about stress, and also about how to be happy, how to live a happy life, and how to be prosperous.
And feeling good involves things like how to get rid of a headache, how to sleep better, what to do when you are depressed, what to do when you are stressed, what to do when you are not feeling well physically or emotionally.
I even include the occasional weight management tips or time management tips because all of them contribute to making people feel better.
So what I am aiming for is an audience more than just a niche.
Those who focus more on niches focus on drawing in people who are desperate for certain very focused solutions.
Examples for what a narrow niche audience might be looking for include getting rid of their acne or warts or bacterial vaginosis or toenail fungus. So if you have a blog that’s focused on that specific a niche, your visitors would come to your blog and buy, for example, the acne product.
This has a big advantage — it’s easier to target a specific narrow audience and sell to them by honing in on their problem and offering them a solution. So it’s easier to make money with such narrow niche blogs — initially. They’re looking for an acne fix, and if they find one, they’re ready to buy. But here’s what will happen next:
If the product works, that’s great, but of course that means the problem has been solved and they will never come back.
And if it doesn’t work, they won’t come back anyway, unless they want to complain, because they’re not happy with what you suggested.
They certainly won’t come back to buy more, so it’s sort of a one shot wonder and you have to keep finding new people all the time.
With my broader niche, I focus on building a long-term relationship with my readers, so they keep coming back to see what I have to say.
Then, if they have a headache they can go look what I recommended for headaches, and if they have trouble sleeping, they’ll go look in the “better sleep” section, and so on.
And when you do that, cool things can happen. A few weeks ago, I went to a seminar and when I mentioned my self help stuff blog, the person I was talking to said, “Oh, that’s YOURS? That’s a great blog.” Made my day!