Maintaining a blog is an indicator that you are serious about making your presence known online. If you have an online business, your blog that has a regular supply of fresh and valuable content will be very helpful not only in securing a place in the virtual market but also in attracting many visitors to your website.
For many businesses, a blog is a fast way to reach out to potential customers and get some sort of market survey on what people exactly need or their feedback about a particular product or service. It is also used to keep people updated about the company and its latest products and/or service offerings, company milestones, and trends in the industry.
While you are posting blog entries on a regular basis, do not forget to incorporate keywords or key phrases that you are targeting. From an SEO perspective, Google spiders love new and informative content, and it is essential to sprinkle your posts with relevant keywords, but not so much that your content looks unnatural to your intended audience. Always keep your keywords in mind and place them strategically (in the title, H1 tag, article body). If you do not put keywords or terms that people actually type in to look for something in search engines, then they may not find your content, which defeats the purpose of creating a blog.
Aside from keywords, you can also add links to each blog post. This is an effective linking method, and the great thing about it is that you can use the keywords that you are targeting as the anchor text. We all know that the anchor text that you use is crucial in improving your site ranking. As you incorporate keywords to the content, make sure to add links to your website, but do not overdo it.
Keeping a blog updated, and doing SEO techniques in general, can be very time-consuming. If you do not have enough manpower for this, you might want to consider SEO outsourcing. Outsource SEO projects to a reputable service provider. As a major player in the global outsourcing arena, the Philippines has a long list of service providers that offer SEO services. Aside from blogging, you can also outsource content writing projects for your SEO efforts.